Top UK Publishers Sign Up With Supadü
LONDON, 21 June 2010 – Award-winning technical agency World Archipelago announced today new deals with three UK publishers for its digital marketing toolkit, Supadü™.
Egmont UK, Crimson Publishing and The Salaryia Book Company are the latest publishers to sign-up to Supadü™ to build their web presence and advance their digital strategy.
Supadü™ combines an in-page site builder and editor with a collection of drag-and-drop applications that allow non-technical users to launch websites easily, quickly and very cost effectively. Since its launch, publishers have used Supadü™ to build over 150 sites for authors, books, and event promotions.
Egmont UK have just built and launched the promotional site for Samantha Mackintosh’s Kisses for Lula. Using a variety of apps from Supadü™, including Twitter integration, embedded blog tools, and videos, the site adopts the look-and-feel of the popular teenage book series.
James Ball, at Egmont (UK) said: “Using Supadü at Egmont has given us great new ways of producing web content, alleviating the reliance on the Digital team, allowing our creative and marketing team to create exciting and engaging web sites without any technical knowledge. It also enables us to involve authors and illustrators directly, giving them the power to be more hands-on with their web presence and their online audience.”
Commenting on the newly signed publishers, Mark Harvie-Watt, CTO and co-founder of World Archipelago said: “We’re extremely happy to add these publishers to our growing list of clients. Each new publisher brings with them a different set of challenges, demonstrating the versatility of Supadü and its ability to service a diverse range of sites – from end-to-end book publisher sites, to more tactical book-author marketing sites.”
About Supadü™
Supadü™ is a digital marketing platform created by technical agency, World Archipelago. It was developed in collaboration with Simon & Schuster US as a solution to allow non-technical users to create great looking websites – quickly, easily, and at low cost. Users who are familiar with desk top tools such as PowerPoint and similar applications will pick up Supadü™ very quickly. Users can create compelling websites by dragging-and-dropping from a library of apps and widgets that integrate functionaliity into web pages. Apps include integration for YouTube, Brightcove and other CDNs, Twitter and RSS feeds, Image Carousels, a Graphic Title Creator, Blogs, a Flash Embed app and apps which talk directly to clients’ e-commerce, eCRM, and ISBN asset management databases. All of the work happens in the web page, in the browser, so users don’t have to rely on extra bits of software to build pages that end up looking different online. What you see, is literally what you get.
About World Archipelago
World Archipelago Ltd. (WAI), established in 1996, is a leading digital services agency based in London and New York which builds digital tools and websites for content owners and established brands, and provides white label technical services for London’s top full service digital agencies.
The Company is an expert in developing innovative web solutions and software-as-a-service. It invests heavily in research and development and has won over 20 major awards for its work. Its clients include Harper Collins, Simon & Schuster, Telegraph Media Group, Guardian Media Group, Condé Nast, MSN, Jetix, A&E Television Networks, and iVillage.com.
Contact:
Geoff Metzger
Managing Director
World Archipelago
0207 471 8330
– Tony Jones 21-06-2010